Adult Industry: Why are Press Releases so Important?
It's not a subject within the industry that is often addressed. However, after a great discussion with the guys at Webstream, we agreed that this is a topic that needs to be given a moment's attention.
Every business and working professional in all sectors have press releases created and distributed through several channels. Why you ask? It is an essential information sheet that not only provides potential customers, partners and affiliates updates in regards to your business' activities, but it also helps to provide an air of legitimacy to your brand and collectively, to the adult industry as a whole.
Where the Industry and the Market meet
It is no coincidence that some of the biggest and most successful businesses regularly provide industry resources with their latest press release. Keeping the industry 'in the know' can open doors that you didn't necessarily know were available to you. For example, if you announce that you have a new product that will be going on sale in a physical store, there may be online stores and wholesalers that reach out to you in order to stock and sell your product via their websites. Therefore, potentially providing you with an avenue for e-commerce and creating new partnerships that could be long lasting.
The more up-to-date the industry is with your progress, the more likely you are to grab the attention of industry leaders and financiers that may have an invested interest in what you are setting out to achieve. More often than not, it is the support of well-established individuals and businesses that can help a fledging business or sole trader to grow exponentially. Many adult stars have built their own empires through the fame and reputation acquired from working with leading studios and producers. They use the platform they have been given to it's fullest and develop their own ventures in order to achieve other goals and have more control over those particular projects. If those performers hadn't put themselves out there in the first place and post regular updates, then those opportunities would have been much harder to obtain. It becomes increasingly more important for such performers to distribute releases when they run their own businesses or sell their own products, even if it's a sole operation.
Innovation breeds intrigue.
If you have a service / product / concept that fills an existing gap, or creates completely new avenues, everyone should know about it! If not for creating awareness to the property that you a debuting or for the brand itself, it will at minimum breathe life into an industry that, especially in this digital era, thrives on fresh concepts and creative approaches.
It is a well established fact that the adult industry embraces technological advances where it can be applied to it's services. Many mainstream tech news sites i.e. TechCrunch, Mashable, The Next Web etc. often discuss these types of projects as well lifestyle websites such as Huffington Post, Cosmo, GQ etc. that discuss ethical approaches to porn, the kind of content that people gravitate towards and how people actually engage with their sexuality. So not only does this broaden the potential of your news being shared via industry resources but also with a large global audience via mainstream media outlets.
The Struggles we face and the Solution
Establishing yourself as an authority in a given area, which will depend on your skill set and portfolio, can lead to even further progression. You could find yourself in a position where you have a voice within the mainstream arena and could set the ground work to educate the public on what the adult industry truly represents and why it plays a big part in modern day to day life. Also you would have more opportunities to address the misconceptions about the industry and what we are trying to achieve moving forward.
It is vital that we give ourselves and the industry as a whole, the chance to show how diverse, creative, open minded and empowering it can be. These are things that many businesses and individuals pride themselves on. Unfortunately, there are those that tarnish the industry's representation and this is what usually gets used against us in the public eye. Moving forward, it is essential to establish new business ethics, principles and standards, to set out framework that proves to all that we take these codes of conduct and the quality of content, products and services very seriously. If we adopt this approach, soon enough everyone will want to follow suit, or they will soon find themselves left in the dust. It all starts by setting out what you wish to present to the world and actually living up to the image that you are presenting. As the wise philosopher Socrates once said "The secret to change is to focus all of your energy not on fighting the old, but on building the new." We have to set a new precedent in a time where those who do not understand our purpose wish to abolish our industry all together. In order to create understanding, we need to offer knowledge and that offering begins with you.
Written by Brenda Adiyiah for Burn the Night & it'sAdult