Aw-kward! Pornhub's Mothers' Day Campaign: Cardboard VR Glasses for VR Porn

What did you get your mum this year for Mothers' Day? Flowers? A framed, heart-felt memento from years passed? A spa day? Well, Pornhub was hoping you gave her their Mothers' Day card-cum-VR Porn Glasses! 

 Screenshot from the Pornhub campaign video.

Screenshot from the Pornhub campaign video.

Campaigns from the adult world never ceases to amaze and bewilder audiences all at the same time. Some genius ploys have come through over the years that combine several key interests of a brand's fanbase and hits the mark impeccably. Unfortunately, more often than not, this isn't the case. 

Pornhub, a major tube site operator, launched yet again another strangely awkward marketing campaign, this one for Mothers' Day. At least the Panda Day campaign was linked to a good cause, even though the sample adult content pretty much missed the point. This however, brings a whole new level of cringe factor to their catalog of confusing campaigns. 

In all fairness, I do understand where they are coming from with the whole 'sexy mommy' angle. MILF videos are a massive contender when it comes to the domination of the top porn-viewing categories. People love to see sexy, older women get their freak on with buff, younger dudes, imagining their own MILF fantasies whilst 'bashing one out' (crude, I know). However, when your own mum is being portrayed as the sexy MILF purveying her own fantasies, that is the last thing that should be on anyone's minds! Seriously!

Of course, mum's have sexualities too... and rightly so! We love the fact that more and more women are engaging with their sexuality without the feeling of shame or embarrassment. HOWEVER! Personally, the last thing I want to consider when giving my mum a heartfelt gift on mother's day, is whether or not she'll watch VR or standard HD porn and if the glasses would improve her 'experience'.

Just out of morbid curiosity, if you happen to be someone who did purchase said card / VR glasses for your Mother dearest, do let us know how it went!

My conclusion? Who the hell is in charge of Pornhub's marketing? More importantly, why do they still have such an important position within a multi-billion dollar company?!

Sorry, but no Pornhub... just no.

 

Written by Brenda Adiyiah for Burn the Night

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